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FRUiTS Magazine No.230

FRUiTS Magazine No.230

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FRUiTS Magazine No.230,
Issue 11, 2016

FRUiTS was an iconic Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district.

The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.

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